J. Alison Grabell

J. Alison Grabell

Los Angeles, California

Alison Grabell focuses her practice of law on trademarks, copyrights and related
intellectual property matters. After twenty years associated with and as a partner at
various local and national law firms in Los Angeles, Ms. Grabell established her own
practice, MarkStarLaw, in February 2017. She concentrates on U.S. and international
trademark prosecution; copyright prosecution; intellectual property licensing;
enforcement and defense of intellectual property rights, including ex parte and inter
partes practice before the Trademark Trial and Appeal Board of the United States Patent
and Trademark Office; and intellectual property asset sales and acquisitions. Alison
maintains long-standing relationships with legal counsel worldwide to assist clients with
international intellectual property protection and enforcement.
Alison counsels clients in established, growing and young businesses across a wide
spectrum of industries. She focuses on educating and advising clients about opportunities
to develop, enhance and protect their intellectual property portfolios as valuable business
assets.Her strategic advice assists clients in positioning themselves to maximize
exploitation and protection of their IP assets.
Alison has received recognition as a SuperLawyer® and also as a leading IP attorney in
Los Angeles and among women lawyers, including one of forty “Angelenos to Know in
Intellectual Property Law” in Who’s Who in L.A. Law, published by the Los Angeles
Business Journal.
Alison’s practice is grounded in her academic and professional experience in
international relations. Alison represented the United States abroad as a member of the
diplomatic corps, participated as a volunteer in the Protocol Office at the 1984 Los
Angeles Olympics and served as Editor-in-Chief of her law schools’s international law
• Guides companies in developing core brands and protecting them worldwide
• Conducts worldwide due diligence to clear trademarks
• Develops registration and enforcement strategies
• Coordinates and maintains trademark and copyright portfolios
• Negotiates license, distribution and consent agreements to maximize exploitation
of brands
• Advises on parent-subsidiary intellectual property ownership
• Appears before the Trademark Trial and Appeal Board on appeals of refusals of
registration and in opposition and cancellation proceedings


Areas of Practice

  • Trademarks
  • Copyrights
  • Intellectual Property

Bar Admissions

  • California
  • U.S. District Court Central District of California
  • U.S. District Court Northern District of California
  • U.S. District Court Southern District of California
  • U.S. District Court Eastern District of California
  • U.S. Court of Appeals 9th Circuit
  • U.S. Federal Courts


  • Southwestern University School of Law, Los Angeles, California
    • J.D. - 1996
    • Law Journal: Southwestern Journal of Law and Trade in the Americas, Editor-in-Chief
  • Johns Hopkins University
    • M.I.P.P. - 1981
    • Major: International Public Policy
  • Mount Holyoke College
    • B.A. - 1970

Published Works

  • International Law Section of the State Bar, “International Trademark and
  • IP Law Section of the State Bar, The Trademark Office Comes to California
  • Loyola Law School Intersession, “Contracts in the Creative Fields – Apparel,
  • MAGIC, “Branding and Protecting Your Creations for Market Impact,” February
  • Santa Barbara County Bar Association, “Avoiding Fraud on the Trademark
  • Ventura County Bar Association, “Avoiding Fraud on the Trademark Office,”
  • California State Bar Annual Intellectual Property Institute, “Trademark Litigation
  • Practising Law Institute, faculty member, “Dilution Under the New Rules,”
  • “Comments on the Trademark Dilution Revision Act of 2006,” Practising Law
  • State Bar of California Annual Meeting, “Issues in International Trademark
  • “A Flawed Balancing Act: Rights of Free Speech and Publicity,” World
  • “New Northern Neighbor? An Independent Quebec, the United States and the

Professional Associations and Memberships

  • Former Executive Committee and member, Intellectual Property Law Section of
  • International Trademark Association (Editor, The Trademark Reporter)
  • Beverly Hills Bar Association, Intellectual Property Law Section and Member;

Past Employment Positions

  • United States Foreign Service, 1970 - 1983
  • Foreign Affairs Consultant, 1983 - 1989
  • Blakely, Sokoloff LLP, Certified IP Paralegal, 1990 - 1993
  • Small, Larkin LLP, 1997 - 2002
  • Birch Stewart Kolasch & Birch LLP, 2002 - 2005
  • Liner Yankelevitz LLP, 2005 - 2007
  • Venable LLP, 2007 - 2008
  • Brutzkus Gubner LLP, 2008 - January 31, 2017

Pro Bono Activities

  • Miranda’s People
  • Dragon Foundation
  • Tools for Peace
  • Peace Over Violence
  • Studios for Schools
  • Donor of art gallery archive to The Getty Center